f l o r a

pop-up plant shop


our story

Flora is Nashville's pop-up plant nursery providing speciality plants & garden essentials. As passionate gardeners and plant enthusiasts, we carefully select only the best quality and most beautiful plants. Whether you're a beginner or a pro, we've got an affordable selection that will meet your needs at home, in the office, or at your next event.

We hope to help educate about the many benefits of keeping nature in our lives & in our homes & how to do that well. Follow our journey for tips, inspiration, and where we'll be popping up!




increase productivity & creativity


filter toxins in homes & office buildings


Enhance our moods & minimize stress




our  team


Kate Holl


Kate moved to Nashville in 2011 from Southeastern Wisconsin to pursue her background in the arts, specifically photography. After a life changing road trip from Nashville to Yosemite National Park she realized a new passion for nature and plant life. She built a greenhouse in her backyard, started researching nurseries, and began dreaming up ways to turn a her new found hobby into a career. When she's not working a Flora pop-up you can find her reading, enjoying a cocktail, snapping photos, or taking hikes with her husband, Brian, and dog, Bjorn. 


Kerbi Howat


Kerbi moved to Nashville in 2005 for college and fell in love with the city. Prior to Flora, she spent the first few years of her career working in social enterprise development for various humanitarian causes. As a plant lover and entrepreneur, starting Flora was a dream come true. She loves tending to her vegetable garden and finding creative ways to cook what she grows. You can also find her at the Belcourt seeing a film or porch hangin' with her husband, Chad..



Community is important to us. We passionately believe that there is a huge need for food and nutrition education. We are partnering with Hands on Nashville's Urban Agriculture program to support the wonderful work they are doing in our Nashville community, including promoting a more equitable food system & engaging youth who live in neighborhoods with limited access to fresh foods. Read more about the program here.